Jeff Aron Lable is a Boston-born filmmaker. His interest in visual storytelling developed while studying painting and art history at The University of Rochester. After university, he moved to Atlanta to study Art Direction at the Creative Circus. While working as an advertising creative he further developed his stylistic and comedic sensibility. After winning awards at all the major industry award shows, Lable turned his focus to building a body of directorial work. The first commercial Lable directed won the Cannes Young Director’s Award and was also featured in Shoot’s New Director Showcase. Lable has helmed spots with movie stars, pro athletes and for some of the world’s biggest brands including Pepsi, Toyota, HBO and Sony. 

Jeff currently resides in Los Angeles. In his free time, Jeff volunteers for animal rescue organizations, a cause which is close to his heart.