Over the summer I did a crazy job for the introduction of Protein Cheerios with a great team from Saatchi & Saatchi. The minute I got the boards, it was one of those projects I looked forward to for weeks. We had 18 cameras, a NASCAR car, NASCAR driver Austin Dillon, and a 14-year-old kid who didn't know he was about to get the ride of his life. It was an amazing experience.
The DP I brought in for the job was none other than Shane Hurlbut, who’s work on Need For Speed impressed me. What really inspired me about Shane was how open he was with his process. Take a look at this trailer. You will see that Shane notated which camera, lens and ISO he used for each shot.
While we were scouting in Charlotte, NC for neighborhoods that would allow a car to tear down the street at 120mph, Shane told me about a website he and his wife Lynda were starting: ShanesInnerCircle.com. I was, once again, very impressed that Shane was willing to open up his bag of tricks to anyone who wanted to learn more about filmmaking. It’s a generous spirit that I wish there was more of...
So, I decided to embrace that spirit and contribute to the cause. Shane and I decided to write an article for his blog together about the shoot. It’s in two parts. I begin with how jobs get started, what my process is for working with the agency, and my plan of attack for bringing the concept to life. It includes early scripts, my treatment, and issues we worked through along the way – warts and all. Then Shane takes the second part to go through his brilliant execution of this monster undertaking.
I hope you enjoy it and even share it with someone who wants an inside look into the commercial production process.