Greg Bell dishes out a humorous campaign for Coco’s Bakery out of DeVito/Verdi, NY, first with the comical :30 “Big Baby,” which finds two young men attempting to trick a seemingly unsuspecting Coco's Bakery hostess into scoring them a “Kids Eat Free” discount. One of the young men is disguised as a baby. He blows his own cover in an excited explosion of words.
The campaign also includes the :30 “Cowboys,” in which two archetypal weathered cowboys transform into a pair of giddy schoolgirls at the first glance of a slice of Coco's signature pie. The duo begins an enthusiastic clapping game as they await the arrival of their delicious treat.
Client: Coco’s Bakery, NY
Titles: “Big Baby,” “Cowboys” :30
Writer/Creative Director: Rob Slosberg
Art Director: Serge Machial
Head of Production/Producer: Barbara Michelson
Managing Director: Alan Brown
Production Company: Backyard
Director: Greg Bell
Producer: Candace Tomarken
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Editor: Anthony Marinelli (ShootersNYC)