Xander™ is starting this summer out right: Working out and getting sweaty. Yeah, lots of sweat- this spot is hot. Filmed in Vancouver, Colorado Springs and Downtown LA, “What’s Next” for Asics is this New England native's latest spot, premiering this week during the NBA playoffs (I wrote 'Go Spurs!' but everyone who's gotten their hands on this post has changed it to fit their team... Bulls. Knicks. Lakers are out, sorry James Stern).
Working with Vitro, Xander™ captured authentic and powerful athleticism with Super 16mm film, the RED, Canon 5D’s and GoPro cameras. Featuring top Asics professional athletes like Olympians Lolo Jones and April Steiner Bennett, he’s making their work look too easy... And damn good.
Time to get off the couch from behind this tub of Ben & Jerry’s, slap on my Asics and see what’s next. Oh, and see what’s behind the scenes in the film below.