True story: three years ago, a thirteen-year old kid named Nicky came home from trick or treating with a sack full of candy. His father immediately confiscated most of it, explaining that it was bad for him. Nicky went to bed angry and disappointed, and then went on the Internet the next morning to research facts to prove his father wrong. What he learned was that candy is actually quite bad for you, in fact, it’s probably one of the worst things you can put in your body: it’s filled with corn syrup, artificial colors, hydrogenated oils and preservatives. Pure junk.
Most normal kids would have stopped there. But not Nicky. He spent the next several months researching nutrition, food production and marketing. He came to his father several months later with a complete business plan for a “healthier” candy line made with all natural ingredients. His father was beyond impressed, decided to completely support his son’s vision, and set out to help him create the product…and Unreal Candy was born.
Unreal has been an unqualified success. In fact, it’s already become the most successful new food product launch IN HISTORY. Hundreds of stores started carrying the product, and Target has just announced that it will start selling Unreal in all Target stores across the United States.
Last month, Kim Nguyen directed the Unreal film announcing the candy’s introduction to Target. The web film that was released today on Twitter and Facebook was shot along the Venice boardwalk. It features two hyperactive spokesmen pushing a shopping cart filled with Unreal while they share the product and the Unreal story with dozens of real people. If you look closely, you might see a few cameos from members of the Backyard family!
Another true story: After the shoot, Kim planned to go to NY the next week to oversee first cut of the edit. I warned her that there was a major storm bearing down on NYC, but she decided to “beat the weather” and fly out before it hit. Little did she know that she was flying into the biggest hurricane to ever hit the East Coast. Undeterred, Kim spent the next week sleeping on her editor’s couch while they worked on a cut from his MacBook Pro in the candlelight. I believe Kim will listen to me the next time I forewarn her about a serious weather event.