When you've captured, compressed, and uploaded hundreds of commercials in your illustrious tenure as a vault manager, you may wake up one day and think "Hey, I can direct one of these!". So you make a few. Then you realize that making commercials with sock puppets and penis jokes isn't going to help further your career. Grow up, start over.
Time to get serious. You have to make something that looks like it costs a $100K with about $100. Remember, no penis jokes, even though they're free. What about a location? What about talent? I know an actor who works at a warehouse. Gold!
So you have a warehouse, an actor, a camera, and a welling sense of career aspirations. Time to shoot a spec for Career Builder. I'm not going to take you through the entire indie filmmaking experience, but I do have one tip : Always make sure your actor can drive a forklift. Even if you don't have one in the spot, it's a good indicator of work ethic and hand-eye coordination.
If the finished product is good enough, you may even get to direct an interactive online campaign for Zyrtec® through JWT that was an Honoree at the 2012 Webby Awards. I mean, if that can happen to Backyard's vault guy, why not you?
More work can be viewed at my writing/directing partner and I, Matt Thiesen's website, The Glorious Internet.