A group of campers, with quiet dignity,
In a clearing in the woods, where we lay our scene,
Stare at a lifeless body, gazing with pity,
But things are not always as they first seem.
From forth the mouth of one distraught young man
Come words written centuries before.
"Here's to my love," he says with poison in this hand,
And down his throat the death-potion he pours.
With Romeo gone, fair Juliet follows suit
But these are not professionals on the stage.
It is two young people, passionate and astute,
Who have moved the crowd, regardless of their age.
All this is but an ad, we must concede
With swords, daggers, poison... and children indeed.
Director - Kevin Smith
Producer - Peter Keenan
DP - Florian Stadler
Agency - BBDO SF
Executive Creative Director - Craig Mangan
Senior Creative Director/Copywriter - Tom Kraemer
Sr. Art Director - Jake Blumenau