Nothing excites me more than making a targeted list of goals and then reaching them. Seriously. It’s the way Backyard has done things forever, and it’s one of the things that I’m proudest of about the company.
Nick Piper just reached his one-year anniversary with Backyard this week. When Dr. P started thinking about rejoining us early last year, we all sat down and talked about what we wanted to accomplish in the first year. We looked at his new body of work, wrote out notes, thought about where the business was going, and pinpointed the type of spots that he was determined to add to his reel. Nick had recently become creative director/partner at his own Santa Monica-based company Chemical VFX, so we knew that would help his core live action/visual effects business. But when he showed us a few of his new spots, and talked about the work that had excited him recently, we all realized there was an energetic, docu-style visual storyteller yearning to bust out.
(By the way, I call him Dr. P because he is an Oxford-educated mathematician.)
It’s been a year since we made our first list of goals together. Dr. P has had a very strong twelve months by any standards. He did a ton of work with old friends, and has made dozens of clients happy. We added six brand new agencies to his list, which is incredibly satisfying (I think most directors would sign on the dotted line to achieve that goal). But the thing that I’m proudest of is that we created opportunities that allowed him to express his abilities as a pure live action director. When I look at his recently completed body of work, I’m thrilled to see the realism and energy he’s bringing to his reel. Check out his latest from Goodyear and Food Lion and you’ll see what I mean.