Director

Xander™

Xander™ captures moments of authentic human behavior. Whether it’s real people in front of the camera for the first time, or seasoned actors and celebrities, he has mastered the art of comforting and inspiring his talent. 

Director

Xander™

Xander™ captures moments of authentic human behavior. Whether it’s real people in front of the camera for the first time, or seasoned actors and celebrities, he has mastered the art of comforting and inspiring his talent. 

Xander™ is a creator of authentic, high profile brand experiences with a diverse twelve-year career in the advertising and entertainment world.  A native of Norwalk CT, Xander™ first explored the storytelling process with jobs in the MTV and VH1 production departments.  In 2002, he moved to ad agency JWT NY, where he became a broadcast producer for some of their highest profile brands, including DeBeers, Smirnoff, Domino’s, Pfizer, Rolex and Bailey’s.  While at JWT, Xander™ developed an interest in the entire creative process, and was encouraged to direct in-house between productions.  He took advantage by helming spots for HSBC, Smirnoff, and Kleenex.

In 2008, Xander™ amicably left his job at JWT to become a full time director.  His first two projects out of the gate were breakthrough.  First, he teamed with Wieden + Kennedy and ESPN to create 268 spontaneous live commercials to announce that ESPN's SportsCenter was moving to a live broadcast format.  Next, he was hired by his former agency, JWT, to direct the Postcards from the Sea campaign for Royal Caribbean.  It was the first filmed content directed, finished and then broadcast entirely from the sea.  

With a growing reputation as a unique problem solver, Xander™ joined Backyard in November 2012.

Xander™ has the unusual ability as a director to capture elusive and indefinable moments of authentic human behavior.  Whether it’s real people in front of the camera for the first time, or seasoned actors and celebrities, he has mastered the art of comforting and inspiring his talent to get honest and unexpected performances.  Xander™ has created successful campaigns for some of the biggest advertisers in the world, including Google, Nike, Yahoo, NFL, Adidas, Clinique, Chevy, Gillette, Asics, MTV, Pizza Hut, Cheerios and P&G.

Outside of the advertising world, Xander™ has developed and executive produced a TV show, NYC Soundtracks, that has won several Emmys®.  He is also completing his first feature length film, You Stink Like Beautiful, a satire focusing on the NYC art world.  Xander™ lives in NYC with Sarah Roebuck, and their two young children, Axl and Von.

Hulu / Road Trip

Xander™'s Map

Key

Current Location

Past Location

Current Location

Atlanta, Georgia

Filming with his good ol' friend Shaq.

Previous Location

Orlando, Florida

Shooting some spots in the Magic Kingdom.

Previous Location

New York, New York

Creating some powerful PSA's for Mythic Bridge.

Previous Location

Palmdale, California

Shooting a road trip for Hulu.

Previous Location

Austin, Texas

Working on a heartwarming campaign for AARP.

Previous Location

Austin, Texas

Filming AARP ASAP B4 SXSW

Previous Location

Los Angeles, California

Filming a heartfelt campign for Amica.

Previous Location

Los Angeles, California

Shooting a thrilling sports campaign that we can't wait to share.

Previous Location

Atlanta, Georgia

Reuniting with bff Shaquille O'Neal for a shoot.

Previous Location

Los Angeles, California

Filming on the street with Match.com today.

Previous Location

Los Angeles, California

Filming with Amica today in the City of Angels.

Previous Location

Los Angeles, California

Shooting an insurance campaign.

Previous Location

Chicago, Illinois

Working with friends from LGA again.

Previous Location

Austin, Texas

Shooting BB&T with LGA.

Previous Location

Saugerties, New York

Creating a Husky Tool film.

Previous Location

Dallas, Texas

Creating a Husky Tool film.

Previous Location

New York, New York

Trying to survive the NYC winter before a string of shoots takes him to warmer locations.

Previous Location

Los Angeles, California

Shooting on the rooftops of DTLA for Crest.

Previous Location

Atlanta, Georgia

Working with a large NBA star this week.

Previous Location

Chicago, Illinois

Shooting a campaign for Goose Island IPA (Backyard's favorite beer).

Previous Location

Charlotte, North Carolina

Feelin' the need... the need... for speed. *filming Cheerios Protein with NASCAR driver Austin Dillon.

Previous Location

Boston, Massachusetts

And now the second leg of his Yoplait filming tour!

Previous Location

Nashville, Tennessee

The first leg of his Yoplait filming tour.

Previous Location

Venice, California

After sailing on a pirate ship, Xander™ goes right into a shoot.

Previous Location

New York, New York

After a shoot and multiple flights, Xander™ finally flies back home... for another shoot.

Previous Location

Venice, California

Fresh off the plane from SXSW, Xander™ heads right into a shoot.

Previous Location

Austin, Texas

#SXSWBackyard

Previous Location

New York, New York

Xander™ will definitely want to bring his coat to this chilly NYC shoot.

Previous Location

Venice, California

Stops by for some warm weather before going home to frigid Connecticut for a shoot.

Previous Location

San Francisco, California

Filming with Crest in the Bay area.

Previous Location

Atlanta, Georgia

Officially teamed up with Kevin Smith to work with Shaquille O'Neal.

Previous Location

New York, New York

Moves his family back from Tennessee to resume their urban pioneer lifestyle.

Previous Location

Vancouver, British Columbia

Asics.

Previous Location

Springfield, Tennessee

Moves his family to Tennessee for the summer so he can teach his boys how to catch frogs.

Previous Location

Atlantic City, New Jersey

Directs a campaign for Revel Casino. Over the course of a week, loses his entire director's fee at the tables. Huge casino is happy.

Previous Location

Colorado Springs, Colorado

Asics has some professional athletes at the Olympic Training Facility here, so Xander™ relocates the shoot to the Rocky Mountain state.

Previous Location

Vancouver, British Columbia

Likes Vancouver so much that he returns immediately to shoot Asics.

Previous Location

Vancouver, British Columbia

First time ever shooting in Vancouver. A nice campaign for Pizza Hut. He takes stunningly beautiful Instagrams of his locations.

Previous Location

Washington D.C.

Xander™ legally trademarks his name, and then starts lawsuits against every other person named Xander in the world.

Previous Location

New York, New York

Xander™ victimizes Al Roker for a FEMA spot. Drenches him with water and blows him over with a huge fan. A Behind the Scenes segment airs on the Today Show.

Previous Location

Venice Beach, California

Xander™ signs his contract with Backyard and yells "Let's do this!"

Previous Location

New York, New York

Xander™ shoots a documentary for Gillette and BBDO, and it suspiciously gets a million hits on YouTube in 3 days.

Previous Location

Norwalk "The Wack", Connecticut

This is Xander™'s hometown, and the reason he is f&*%#?! crazy.

Where
When
Why
Atlanta, Georgia
When 4 months ago
Why Filming with his good ol' friend Shaq.
Orlando, Florida
When 8 months ago
Why Shooting some spots in the Magic Kingdom.
New York, New York
When 9 months ago
Why Creating some powerful PSA's for Mythic Bridge.
Palmdale, California
When 9 months ago
Why Shooting a road trip for Hulu.
Austin, Texas
When 12 months ago
Why Working on a heartwarming campaign for AARP.
Austin, Texas
When 1 year ago
Why Filming AARP ASAP B4 SXSW
Los Angeles, California
When 1 year ago
Why Filming a heartfelt campign for Amica.
Los Angeles, California
When 1 year ago
Why Shooting a thrilling sports campaign that we can't wait to share.
Atlanta, Georgia
When 1 year ago
Why Reuniting with bff Shaquille O'Neal for a shoot.
Los Angeles, California
When 1 year ago
Why Filming on the street with Match.com today.
Los Angeles, California
When 1 year ago
Why Filming with Amica today in the City of Angels.
Los Angeles, California
When 1 year ago
Why Shooting an insurance campaign.
Chicago, Illinois
When 1 year ago
Why Working with friends from LGA again.
Austin, Texas
When 1 year ago
Why Shooting BB&T with LGA.
Saugerties, New York
When 1 year ago
Why Creating a Husky Tool film.
Dallas, Texas
When 1 year ago
Why Creating a Husky Tool film.
New York, New York
When 2 years ago
Why Trying to survive the NYC winter before a string of shoots takes him to warmer locations.
Los Angeles, California
When 2 years ago
Why Shooting on the rooftops of DTLA for Crest.
Atlanta, Georgia
When 2 years ago
Why Working with a large NBA star this week.
Chicago, Illinois
When 2 years ago
Why Shooting a campaign for Goose Island IPA (Backyard's favorite beer).
Charlotte, North Carolina
When 2 years ago
Why Feelin' the need... the need... for speed. *filming Cheerios Protein with NASCAR driver Austin Dillon.
Boston, Massachusetts
When 2 years ago
Why And now the second leg of his Yoplait filming tour!
Nashville, Tennessee
When 2 years ago
Why The first leg of his Yoplait filming tour.
Venice, California
When 2 years ago
Why After sailing on a pirate ship, Xander™ goes right into a shoot.
New York, New York
When 3 years ago
Why After a shoot and multiple flights, Xander™ finally flies back home... for another shoot.
Venice, California
When 3 years ago
Why Fresh off the plane from SXSW, Xander™ heads right into a shoot.
Austin, Texas
When 3 years ago
Why #SXSWBackyard
New York, New York
When 3 years ago
Why Xander™ will definitely want to bring his coat to this chilly NYC shoot.
Venice, California
When 3 years ago
Why Stops by for some warm weather before going home to frigid Connecticut for a shoot.
San Francisco, California
When 3 years ago
Why Filming with Crest in the Bay area.
Atlanta, Georgia
When 3 years ago
Why Officially teamed up with Kevin Smith to work with Shaquille O'Neal.
New York, New York
When 3 years ago
Why Moves his family back from Tennessee to resume their urban pioneer lifestyle.
Vancouver, British Columbia
When 3 years ago
Why Asics.
Springfield, Tennessee
When 3 years ago
Why Moves his family to Tennessee for the summer so he can teach his boys how to catch frogs.
Atlantic City, New Jersey
When 3 years ago
Why Directs a campaign for Revel Casino. Over the course of a week, loses his entire director's fee at the tables. Huge casino is happy.
Colorado Springs, Colorado
When 4 years ago
Why Asics has some professional athletes at the Olympic Training Facility here, so Xander™ relocates the shoot to the Rocky Mountain state.
Vancouver, British Columbia
When 4 years ago
Why Likes Vancouver so much that he returns immediately to shoot Asics.
Vancouver, British Columbia
When 4 years ago
Why First time ever shooting in Vancouver. A nice campaign for Pizza Hut. He takes stunningly beautiful Instagrams of his locations.
Washington D.C.
When 4 years ago
Why Xander™ legally trademarks his name, and then starts lawsuits against every other person named Xander in the world.
New York, New York
When 4 years ago
Why Xander™ victimizes Al Roker for a FEMA spot. Drenches him with water and blows him over with a huge fan. A Behind the Scenes segment airs on the Today Show.
Venice Beach, California
When 4 years ago
Why Xander™ signs his contract with Backyard and yells "Let's do this!"
New York, New York
When 4 years ago
Why Xander™ shoots a documentary for Gillette and BBDO, and it suspiciously gets a million hits on YouTube in 3 days.
Norwalk "The Wack", Connecticut
When 4 years ago
Why This is Xander™'s hometown, and the reason he is f&*%#?! crazy.