Director

Kevin Smith

Kevin Smith’s precise comedy is carved from everyday life. His characters hit the funny bone because we see ourselves at play; the everyman in all of us fighting to keep their dignity alive.

Director

Kevin Smith

Kevin Smith’s precise comedy is carved from everyday life. His characters hit the funny bone because we see ourselves at play; the everyman in all of us fighting to keep their dignity alive.

Kevin Smith never underestimates the viewer’s intelligence.  With infallible comedic timing, Kevin has an eye for finding hilarity in quiet, private moments, while exposing a character’s utter humiliation and terror.  Smith’s brand of precise comedy is carved from everyday life - his spots are completely grounded in reality, yet never cease to make us laugh out loud.  Says Smith, “I try to be an advocate for the smart viewer.  I always ask myself, ‘Would you want to watch this spot?’”  His humorous and visually sophisticated sensibility is on display in campaigns for AT&T, Comcast, Secret, Cascade, V8, Cobra, Hyundai, and more.   

The University of Michigan-graduate and son of a Mad Men-era ad man, Smith began his career as a Director of Photography and an experimental filmmaker.  He has worked with Backyard since the company’s earliest days in Chicago, producing distinguished work for some of the biggest brands and agencies in the business.  Smith's ability to consistently produce new, exciting work is a testament to his longevity in the advertising world.  An experienced director, Smith is able to evolve from his past and stay fresh for the future by approaching each new project with an unparalleled level of passion and curiosity. 

In addition to his creative strengths, Kevin is known for being a star collaborator.  Clients come back to him time and again for his singular vision and flawless execution.  And yet, it is Mr. Smith himself who ever so bluntly reminds us, “Let’s try to be good humans instead of arrogant artists.”  It is this unfaltering collaborative spirit that has allowed Smith to find a true creative partner in Backyard Productions.

Kevin lives in LA.  His wife is a curator at LACMA, and when he isn’t shooting, Kevin immerses himself in the art world.  He has plans to direct a short film this upcoming year. 

AT&T / Our Song

Kevin's Map

Key

Current Location

Past Location

Current Location

Los Angeles, California

Working with some old friends on some new spots

Previous Location

Vancouver, British Columbia

Shooting a colorful Crayola campaign!

Previous Location

Tanzania, Africa

Vacation with his family and elephants in the Serengeti.

Previous Location

Los Angeles, California

Filming at the LA Coliseum.

Previous Location

Orlando, Florida

Kevin has checked into his hotel for a shoot… Hotel being the key word.

Previous Location

Atlanta, Georgia

Officially teamed up with Xander™ to work with Shaquille O'Neal.

Previous Location

Vancouver, British Columbia

Another round of dishwasher spots… the good kind!

Previous Location

New York, New York

Kevin got booked on another job, so he's in NYC now, and had to cancel his vacation to Turkey.

Previous Location

Pacific Palisades, California

Packing for a vacation to Turkey between pitching several jobs.

Previous Location

Hollywood, California

Goes into the lab for the 2nd time to document outrageous science projects for the Snyder's Pretzel Company.

Previous Location

New Buffalo, Michigan

Tries to have a brief vacation at his cottage on the lake.

Previous Location

Moorpark, California

Officiates a fake wedding for the real AT&T.

Previous Location

Chicago, Illinois

Shoots Choice Hotels. Eats steak. Looks at a big body of water. Visits old friends.

Previous Location

Detroit, Michigan

Even the Detroit Zoo needs commercials. And commercials need directors. And Kevin is a director.

Previous Location

Austin, Texas

Attends SXSW, but nobody sees him because he goes to 18 seminars a day.

Previous Location

New York, New York

Goes to multiple Broadway shows with his wife, and has a nice Italian dinner with Z.

Previous Location

Los Angeles, California

A group of old friends Cascaded in for another round of dishwasher detergent spots.

Previous Location

Ann Arbor, Michigan

Michigan vs Michigan State game. Go Blue!

Previous Location

Bloomfield Hills, Michigan

This is where Kevin learned to ride a minibike.

Where
When
Why
Los Angeles, California
When 3 months ago
Why Working with some old friends on some new spots
Vancouver, British Columbia
When 4 months ago
Why Shooting a colorful Crayola campaign!
Tanzania, Africa
When 5 months ago
Why Vacation with his family and elephants in the Serengeti.
Los Angeles, California
When 6 months ago
Why Filming at the LA Coliseum.
Orlando, Florida
When 9 months ago
Why Kevin has checked into his hotel for a shoot… Hotel being the key word.
Atlanta, Georgia
When 11 months ago
Why Officially teamed up with Xander™ to work with Shaquille O'Neal.
Vancouver, British Columbia
When 1 year ago
Why Another round of dishwasher spots… the good kind!
New York, New York
When 1 year ago
Why Kevin got booked on another job, so he's in NYC now, and had to cancel his vacation to Turkey.
Pacific Palisades, California
When 1 year ago
Why Packing for a vacation to Turkey between pitching several jobs.
Hollywood, California
When 1 year ago
Why Goes into the lab for the 2nd time to document outrageous science projects for the Snyder's Pretzel Company.
New Buffalo, Michigan
When 1 year ago
Why Tries to have a brief vacation at his cottage on the lake.
Moorpark, California
When 1 year ago
Why Officiates a fake wedding for the real AT&T.
Chicago, Illinois
When 1 year ago
Why Shoots Choice Hotels. Eats steak. Looks at a big body of water. Visits old friends.
Detroit, Michigan
When 1 year ago
Why Even the Detroit Zoo needs commercials. And commercials need directors. And Kevin is a director.
Austin, Texas
When 1 year ago
Why Attends SXSW, but nobody sees him because he goes to 18 seminars a day.
New York, New York
When 1 year ago
Why Goes to multiple Broadway shows with his wife, and has a nice Italian dinner with Z.
Los Angeles, California
When 1 year ago
Why A group of old friends Cascaded in for another round of dishwasher detergent spots.
Ann Arbor, Michigan
When 2 years ago
Why Michigan vs Michigan State game. Go Blue!
Bloomfield Hills, Michigan
When 2 years ago
Why This is where Kevin learned to ride a minibike.