Director

Kevin Smith

Kevin Smith’s precise comedy is carved from everyday life. His characters hit the funny bone because we see ourselves at play; the everyman in all of us fighting to keep their dignity alive.

Director

Kevin Smith

Kevin Smith’s precise comedy is carved from everyday life. His characters hit the funny bone because we see ourselves at play; the everyman in all of us fighting to keep their dignity alive.

With infallible comedic timing, Kevin Smith has an eye for finding hilarity in quiet, private moments carved from everyday life.  Says Smith, “I try to be an advocate for the smart viewer.  I always ask myself, ‘Would you want to watch this spot?’”  His distinctive character driven humor is on display in campaigns for AT&T, Comcast, Cascade, Time Warner Cable, Hyundai, and more.

The University of Michigan-graduate and son of a Mad Men-era ad man, Smith began his career as a Director of Photography and an experimental filmmaker.  He has worked with Backyard since the company’s earliest days in Chicago, creating hundreds of campaigns for some of the biggest brands and agencies in the business.

Smith continues to evolve and stay fresh by approaching each new project with an unparalleled level of passion and curiosity.  In addition to his creative strengths, Kevin is known for being a star collaborator.  Clients come back to him time and again for his singular vision and flawless execution.

Kevin lives in LA.  His wife is a curator at LACMA, and when he isn’t shooting, Kevin immerses himself in the art world.

Carnation / Never Got Started

Kevin's Map

Key

Current Location

Past Location

Current Location

Los Angeles, California

The latest campaign for Wellmark is well under way.

Previous Location

Los Angeles, California

Hard at work on the latest Cascade campaign.

Previous Location

New York, New York

Putting the finishing touches on the latest spots for Crayola.

Previous Location

New York, New York

Shooting a campaign for an Upstate NY bank.

Previous Location

Milwaukee, Wisconsin

Shooting a campaign with farm animals and Wisconsinites.

Previous Location

Santiago, Chile

Filming people in their pajamas for Carnation.

Previous Location

New York, New York

Dr. Scholl's production!

Previous Location

Vancouver, British Columbia

Shooting Crayola in beautiful Vancouver, BC.

Previous Location

Los Angeles, California

Working with some old friends on some new spots

Previous Location

Vancouver, British Columbia

Shooting a colorful Crayola campaign!

Previous Location

Tanzania, Africa

Vacation with his family and elephants in the Serengeti.

Previous Location

Los Angeles, California

Filming at the LA Coliseum.

Previous Location

Orlando, Florida

Kevin has checked into his hotel for a shoot… Hotel being the key word.

Previous Location

Atlanta, Georgia

Officially teamed up with Xander™ to work with Shaquille O'Neal.

Previous Location

Vancouver, British Columbia

Another round of dishwasher spots… the good kind!

Previous Location

New York, New York

Kevin got booked on another job, so he's in NYC now, and had to cancel his vacation to Turkey.

Previous Location

Pacific Palisades, California

Packing for a vacation to Turkey between pitching several jobs.

Previous Location

Hollywood, California

Goes into the lab for the 2nd time to document outrageous science projects for the Snyder's Pretzel Company.

Previous Location

New Buffalo, Michigan

Tries to have a brief vacation at his cottage on the lake.

Previous Location

Moorpark, California

Officiates a fake wedding for the real AT&T.

Previous Location

Chicago, Illinois

Shoots Choice Hotels. Eats steak. Looks at a big body of water. Visits old friends.

Previous Location

Detroit, Michigan

Even the Detroit Zoo needs commercials. And commercials need directors. And Kevin is a director.

Previous Location

Austin, Texas

Attends SXSW, but nobody sees him because he goes to 18 seminars a day.

Previous Location

New York, New York

Goes to multiple Broadway shows with his wife, and has a nice Italian dinner with Z.

Previous Location

Los Angeles, California

A group of old friends Cascaded in for another round of dishwasher detergent spots.

Previous Location

Ann Arbor, Michigan

Michigan vs Michigan State game. Go Blue!

Previous Location

Bloomfield Hills, Michigan

This is where Kevin learned to ride a minibike.

Where
When
Why
Los Angeles, California
When 6 months ago
Why The latest campaign for Wellmark is well under way.
Los Angeles, California
When 7 months ago
Why Hard at work on the latest Cascade campaign.
New York, New York
When 8 months ago
Why Putting the finishing touches on the latest spots for Crayola.
New York, New York
When 8 months ago
Why Shooting a campaign for an Upstate NY bank.
Milwaukee, Wisconsin
When 9 months ago
Why Shooting a campaign with farm animals and Wisconsinites.
Santiago, Chile
When 1 year ago
Why Filming people in their pajamas for Carnation.
New York, New York
When 1 year ago
Why Dr. Scholl's production!
Vancouver, British Columbia
When 1 year ago
Why Shooting Crayola in beautiful Vancouver, BC.
Los Angeles, California
When 1 year ago
Why Working with some old friends on some new spots
Vancouver, British Columbia
When 1 year ago
Why Shooting a colorful Crayola campaign!
Tanzania, Africa
When 1 year ago
Why Vacation with his family and elephants in the Serengeti.
Los Angeles, California
When 2 years ago
Why Filming at the LA Coliseum.
Orlando, Florida
When 2 years ago
Why Kevin has checked into his hotel for a shoot… Hotel being the key word.
Atlanta, Georgia
When 2 years ago
Why Officially teamed up with Xander™ to work with Shaquille O'Neal.
Vancouver, British Columbia
When 2 years ago
Why Another round of dishwasher spots… the good kind!
New York, New York
When 2 years ago
Why Kevin got booked on another job, so he's in NYC now, and had to cancel his vacation to Turkey.
Pacific Palisades, California
When 2 years ago
Why Packing for a vacation to Turkey between pitching several jobs.
Hollywood, California
When 2 years ago
Why Goes into the lab for the 2nd time to document outrageous science projects for the Snyder's Pretzel Company.
New Buffalo, Michigan
When 2 years ago
Why Tries to have a brief vacation at his cottage on the lake.
Moorpark, California
When 2 years ago
Why Officiates a fake wedding for the real AT&T.
Chicago, Illinois
When 2 years ago
Why Shoots Choice Hotels. Eats steak. Looks at a big body of water. Visits old friends.
Detroit, Michigan
When 2 years ago
Why Even the Detroit Zoo needs commercials. And commercials need directors. And Kevin is a director.
Austin, Texas
When 3 years ago
Why Attends SXSW, but nobody sees him because he goes to 18 seminars a day.
New York, New York
When 3 years ago
Why Goes to multiple Broadway shows with his wife, and has a nice Italian dinner with Z.
Los Angeles, California
When 3 years ago
Why A group of old friends Cascaded in for another round of dishwasher detergent spots.
Ann Arbor, Michigan
When 3 years ago
Why Michigan vs Michigan State game. Go Blue!
Bloomfield Hills, Michigan
When 3 years ago
Why This is where Kevin learned to ride a minibike.